ATHENS DIGITAL ARTS FESTIVAL 2016

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Digital Pop
Festival’s theme was Digital Pop and we were asked to create a poster that conveys what is Pop in digital era. Digital culture is omnipresent. What is defined as Pop is characterised through the culture of here and now. Each poster is a photograph of a real human portrait that looks like an unreal digital art creation. We experimented with body painting and concrete materials to present the portrait of a human being as a digital entity. A resemblance that manifests a new way of living where our true identities and digital selves intersect. Paradoxically like a ‘real avatar’.

What is Pop in the digital era?
Over the last few years, we experience a culture of excess where on one hand the overabundance of information has generated a wave of passive consumption and on the other has allowed many previously unseen trends and voices to emerge. Today, Pop may be as well defined by likes, shares, tweets, views or followers showing in a way the power of the people to decide about trends and attitudes but also highlighting the ephemerality of it, as the culture around us is changing at high speed. In that sense, we might as well say that what is considered Pop in 2015 might be outdated in 2016 and so on.

Back in 1963, Andy Warhol said that “everybody should be a machine” and that “everybody should like everybody”. Acting like machines or liking things is almost typical behaviour and part of the everyday digital routine. Digital culture is omnipresent. It has changed our way of thinking. It has changed our habits and behaviours. The techno-culture that once was odd and distant is now part of most human activities from entertainment, lifestyle, business to art and politics.

What is defined as Pop is characterised through the culture of here and now. The pleasure of sharing everyday life through online environments and digital devices manifests a new way of living where our collective identities and digital selves intersect. GIFs, memes, selfies, viral videos, the internet slang as well as sharing, posting, uploading, commenting are all practices that reflect the current cultural condition.

What kind of digital content do we consume and what culture do we create? How are we “feeding” today’s digital markets? How ephemeral is digital Pop culture? How has digital pop culture affected our daily lives? What kind of aesthetics has emerged? How do artists respond to the current condition?

CREDITS

Creative Direction: Antonis Lourantos
Designer: Argiri Aroni
Photography: Jimi Drosinos
Make Up Artist: Athina Misorou

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